Go Blonde Riga
When back in 2009 Latvian economy was in crisis, it seemed that nothing can help, Latvian Blonde Association entered, led by former Mrs. Universe Marika Gederte, who decided to do something about it, the goal was to make a great publicity help to raise money to help build a playground for disabled children in Riga. And what could attract more people than thousands of blondes, dressed in pink going in Parade through beautiful old Riga streets?
And, yes, this was a huge publicity, attracting more than expected also tourists and visitors, after the first parade held back in 2009, when the Latvian Blonde Association decided to held their very first parade of the Blondes through the main square in Riga.
Usually the event takes a weekend at end of the may, when the weather is just perfect, sunny and amazing. It starts with Retro Blonde competition and vintage car tour on Friday. Then Saturday is the big parade from Ratslaukums to Doma Laukums. After the parade all the Riga night clubs and best bars are over filled. The dress code is strictly pink and white and, of course, blonde! So may men to get in the parade wear fake blonde hair,also many tourists.
It has become a great tourist attraction, even if most of them donâ€™t care about the charity which is actually the goal, and why not?Thousands of young blondes wearing pink dresses walked through the streets of the Latvian capital Riga during a blonde parade this year on May 26, staged under the slogan â€œMake This World a Blonder Placeâ€ in an attempt to cheer up the city residents amidst the economic. This year it will be the 4th anniversary, and until now it goes great.
With the most impressive blonds march in the world, Marilyn Monroe Look-Alike Contest, Blond Divas concert, Latvian designers pink clothing and accessories fashion show and various other exciting activities such as powerboating Formula 2 Riga Grand Prix championship, come to enjoy the best Blonde Parade in the World and help at the same time.